H&M – For every victory

With the technical high-fashion sports collection For Every Victory, H&M celebrates the power of personal victories. The collection has been developed in collaboration with the Swedish Olympic team, and the campaign is fronted by inspirational personalities who have all achieved their own victories, whether in sport or through life experiences. The collection is exclusively available at all H&M outlets.


“This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,” says Pernilla Wohlfahrt, Design and Creative Director at H&M.The collection combines high-fashion styles with the help of technical expert knowledge, focusing on core sports and training pieces that have all been tested by the Swedish Olympic team. The athletes advised on design, performance and wearability. H&M is also proud to have designed outfits for the Swedish Olympic and Paralympic team for Rio 2016, including the opening ceremony uniform, selected competition pieces and the prize ceremony outfits.

The details are super cool and of course the price range is super affordable. With accessories starting at only 699, the apparels range from 799-2999.

While you’re at it, do check out this inspiring video featuring Caitlyn Jenner talking about her biggest challenges here –


Leave a Reply